The field of marketing has experienced significant changes over the past decade. While traditional marketing is done through channels such as TV, radio, newspapers, billboards and magazines, modern marketing has moved to digital technology. Today, we see ads in channels such as websites, social media platforms, search engines, mobile applications, emails, and messages. This form of marketing is commonly known as digital marketing. It is not uncommon for people to buy online after seeing advertisements on such digital channels. As digital marketing grows in popularity and companies achieve convincing results, companies are taking marketing to the next level. This step is possible when marketing involves artificial intelligence or .artificial intelligence
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